”Today,” says Longmire, plucking numerous specimens out of trays, ”we always have between 500 and 600 pairs in stock, and we sell them all over the world links of london sale.
”Seventy percent of those we display in our Edwardian shop windows are old ones, dating back to the heydey of cuff links from the 19th century up to the beginning of World War I, and again through the 1930s until the austerity dressing of World War II,” explains the dealer who sells not only cuff links but other 19th- and 20th-century jewelry valentine’s Day jewellery , as well as various ”portable antiques.”
Demands from clients vary widely, from those who want very personal cuff links decorated with family crests, clan tartans, and pictures of houses, grandchildren, and animals to those who want designs based on their polo playing, golfing, tennis playing, or racing colors Links of London Bracelets.
”We have instant retrieval of almost 16,000 different armorial crests,” says Longmire, ”and access to over 160,000 coats of arms through reference books in the company archives. We have also found the dies of some old Edwardian designs and are now making them in contemporary colors.” The dealer himself was wearing regimental cuff links in 18-carat gold when we talked.
About 20 percent of the cuff links he sells are for use by women, he says, and all the designs that men like for their cuff links are also reproduced in brooches and pendants for women.
Some men are collectors of cuff links and own up to 100 pairs, changing them often. Some make do with one conventional and classic set, plain gold with their initials engraved. ”We sell a lot of full-dress sets for formal wear to men in the states Links of London Charms. These consist of a pair of cuff links and three studs for the shirt and four buttons for the waistcoat,” he explains.