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The music stores will increasingly feature discounts on purchases of multiple CDs and will “focus on Christian louboutin slingback suede sandals sand new talent by organizing more live in-store performances,” da Silva says. Separately, FRS paid an undisclosed sum in November to acquire 50% of 75-store Benelux gift shop chain Expo, which will run in-store promotions aimed at driving “women to FRS and men to Expo,” da Silva says. He notes that 65% of FRS customers are male, while 65% of Expo shoppers are female. Meanwhile, Music Store plans to begin selling concert tickets, T-shirts, digital media players and other music-related merchandise in early 2010 to replace Christian Louboutin Sandals yellow goods like ice cream and greeting cards, which have diluted the chain’s brand identity since it began stocking such products in 2005, according to Markwin Maring, co-founder of parent company Avalon Media Group. Maring says the 120-store chain plans to add another 20 outlets by the end of 2011. It will also open 15 Music Store Deluxe locations, the first of which is expected to open this spring. The Deluxe outlets will be “upmarket leisure [stores] with entertainment products and services,” Maring says, declining to provide Louboutin satin anemone pumps Pink details. Mass merchants’ share of physical music sales has been little changed in recent years. “Supermarkets have never been good at selling CDs [here],” FRS’ da Silva says. “Dutch people go to supermarkets to run errands, not to buy CDs.” Nevertheless, the 823-store Albert Heijn supermarket chain plans to expand its selection of nonfood products, including media and entertainment products, in its 50 largest stores in 2010, hoping to grow its share of the total retail market from the current Louboutin Pigalle pumps nude leather.