This post is a guest post by Sam Rosen, CEO of ThoughtLead. On Christian Louboutin yellow boots, July 6, my company is putting on “the shortest marketing conference ever.” It’s called the Influencer Project, and it features new media luminaries like MarketingProfs’ own Ann Handley, Guy Kawasaki, Robert Scoble, Gary Vaynerchuk, John Jantsch, Anne Holland, David Meerman Scott, Christian Louboutin white boots This post is a guest post by Sam Rosen, CEO of ThoughtLead. On Tuesday, July 6, my company is putting on “the shortest marketing conference ever.” It’s called the Influencer Project, and it features new media luminaries like MarketingProfs’ own Ann Handley, Guy Kawasaki, Robert Scoble, Gary Vaynerchuk, John Jantsch, Anne Holland, David Meerman Scott, Brian Clark, and many others–60 in total. Inquiring minds have wanted to know how we got so many “influencers” on board. Well, it has Christian Louboutin balck boots to do with the fact that each only has 60 seconds to speak. Let me explain. As my team and I thought through what made our pitch “work,” and why so many “A-listers” agreed to participate, we came up with five not-so-obvious principles that you can start putting into practice immediately. Without any further ado, here they are: 1. Create a “meme.” What’s a meme? In its simplest form, a meme is simply an idea that can spread from person to person. Whereas “genes” are passed on at the biological level, “memes” propagate on the cultural christian louboutin moulage boots nappa ba600-62. Okay–enough jargon. What does that actually mean? I Can Has Cheezburger is a meme. Lady Gaga is a meme. Sh*t My Dad Says is a meme. “A virtual marketing conference” is not a meme.
July 19, 2010
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