“That shows how important we believe the U.S. is,” Ducas said Links of London Charms. “We need someone on the ground who understands what the customer wants. There is another 1,000 square feet downstairs that we will turn into an area for business gifts and for doing one-ofs for customers. We think there will be a big demand for that in New York Links of London Bracelets.”
Links has 11 stores in the UK — including seven in London — as well as two units in Hong Kong and a store each in Dubai and Abu Dhabi. A store in Singaporeopened in late July, to be followed by a store in Hamburg, Germany, in September sweetie Bracelet .
The company also wholesales to such department stores as Saks Fifth Avenue, Bergdorf Goodman, Isetan in Tokyo, Selfridges and Harrods in London, Brown Thomas in Dublin, Bon Marche in Paris and Holt Renfrew in Toronto. It believes the New York store will help boost its wholesale business in the United States.
“Our closest competition in London is Tiffany’s second floor and it will be the same in New York,” Ducas said. “But Tiffany has actually helped us because it is scaling back its wholesale worldwide. That’s opened up huge possibilities for us because I don’t know of any other company that offers the breadth[of merchandise that]we do links of london sale.