A number of trade bodies, such as the International Coloured Gemstone Association (links of london sale), are intent on raising the profile of gemstones from both the retail and investment angles. Unfortunately, none of these bodies has comparable influence Links of London Charms, or are co-ordinated to the same degree, as De Beers or The World Gold Council, the information resource for gold, investment, jewellery, science and technology, historical and culture” target=”_blank World Gold Council Links of London Necklaces. The former effectively created today’s retail market for diamonds from scratch, but it could be argued that its long-held dominance of the industry might well have damaged its investment status. If organisations such as the ICGA aspire to replicate the success of the De Beers marketing campaign, they might be better advised to look at a different model. Throughout much of the 20th century, De Beers accounted for between 70 to 85 per cent of world trade in uncut diamonds Links of London Bracelets. And when a single body controls the supply side of any market, it is in an ideal position to bolster or regulate prices and production as it sees fit. Even if significant inroads were to be made in the retail market for coloured gemstones, the fact that there are so many disparate producers within the industry has made it difficult to apply uniform standards for production and processing, which are needed to underpin an equitable investment market. However, there are signs that this might be changing.